Well it was bound to happen sooner or later, but the MMA is putting its final touches on a new set of guidelines aimed at Bluetooth-based marketing in Europe.
Since the debate has raged on for a long time over what is right and wrong when it comes to Bluetooth marketing as well as proximity marketing as a [...]

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Proximity Marketing is very trendy here at the moment. From a huge outdoor ad, in the middle of the Pg. de Gracia, the brand (Aquarius) invites you to activate your Bluetooth to download their latest TV ads for free.

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To promote popular reality show Big Brother 2008 on Channel TEN in Australia, advertising agency came up with a unique bluetooth text message campaign that really caught people by surprise. The ads embodied the “Big Brother is watching” slogan, which is the essence of the show.
The campaign installed Bluegiga Bluetooth Access Servers in over 20 [...]

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What is bluetooth marketing?
Bluetooth is a short distance communication technology, initially developed to replace cables connecting portable or fixed devices. Two key features of the technology are its low cost and low power.
Bluetooth marketing is the process of transmitting promotional content through this bluetooth wireless technology to potential customers. To transmit bluetooth messages a bluetooth [...]

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Commercial real estate and high end homes are a tougher sell in this market and brokers and Realtors specializing in expensive properties are likely actively seeking ways to differentiate themselves and their properties…to make the sale. Bluetooth marketing offers just such an opportunity.
No more after hours. No more costly answering service that simply gathers contact [...]

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Recently mercedes has made an activity with bluetooth. Photos and discount coupon were sent to visitors’ mobile phone by using bluetooth application.

Bluetooth Server devices inserted into these bluetooth totems so that when people come close to it,can download what it send to their mobile phones.

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The growing acceptance of mobile advertising has prompted some operators to move a step further. The new frontier is location-based advertising, or direct marketing to a cellphone based on its physical location.
Random advertising and some location-based services for cellphones have existed for several years, but the meshing of the two is relatively untested and has [...]

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Cevahir, one of the biggest shopping mall of Europe and second biggest of the world was opened in October 2005. It is located at Sisli and covers a total area of 420.000 sq.mt with 320 shops.
The mall houses the stores of several famous brands, restaurants, furniture shops, household goods, movie theaters and entertainment park.
This [...]

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The Sydney Wildlife World Bluetooth network delivers wildlife content and location-based information to the visitors for free via Bluetooth as they walk through the attraction viewing the different exhibits.
Each of the 6 Bluetooth points offers the visitor downloads relating to the specific animal exhibits. Receiving these rich animal images and interesting facts enhances the patrons [...]

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Infocus Media, a direct-to-mobile location content network, has announced that a Bluetooth marketing campaign has been launched in the US by Pepsi, a beverage company.
Infocus Media said the campaign, which is reportedly the US’s first multi-network, multi-city Bluetooth marketing campaign, is running for two months in outdoor advertising locations, delivering viral video clips. Locations [...]

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