MMA Releases European Bluetooth Marketing Rules

19 10 2008

2

Well it was bound to happen sooner or later, but the MMA is putting its final touches on a new set of guidelines aimed at Bluetooth-based marketing in Europe.
Since the debate has raged on for a long time over what is right and wrong when it comes to Bluetooth marketing as well as proximity marketing as a [...]

Published under: Bluetooth Advertising, Bluetooth Marketing, Brilliant Bluetooth Ideas, Location Based Advertising - LBA, News from Agencies, Proximity Marketing

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	\| 5 / 08 / 2008 \| 3 Proximity Marketing is very trendy here at the moment. From a huge outdoor ad, in the middle of the Pg. de Gracia, the brand (Aquarius) invites you to activate your Bluetooth to download their latest TV ads for free. Published under: Location Based Advertising - LBA, News from Agencies, Proximity Marketing

MMA Releases European Bluetooth Marketing Rules

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