Well it was bound to happen sooner or later, but the MMA is putting its final touches on a new set of guidelines aimed at Bluetooth-based marketing in Europe.
Since the debate has raged on for a long time over what is right and wrong when it comes to Bluetooth marketing as well as proximity marketing as a [...]
Published under: Bluetooth Advertising, Bluetooth Marketing, Brilliant Bluetooth Ideas, Location Based Advertising - LBA, News from Agencies, Proximity MarketingTags: Bluetooth Marketing • bluetooth-based advertising • bluetooth-based marketing • laura marriott • mma • near-field communications • new rules on bluetooth marketing