MMA Releases European Bluetooth Marketing Rules

19 10 2008

2

Well it was bound to happen sooner or later, but the MMA is putting its final touches on a new set of guidelines aimed at Bluetooth-based marketing in Europe.
Since the debate has raged on for a long time over what is right and wrong when it comes to Bluetooth marketing as well as proximity marketing as a [...]

Published under: Bluetooth Advertising, Bluetooth Marketing, Brilliant Bluetooth Ideas, Location Based Advertising - LBA, News from Agencies, Proximity Marketing

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MMA Releases European ... 19 / 10 / 08
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Bluetooth 3.0 geliyor! | 10 / 04 / 2009 | 5

Dünya üzerinde Bluetooth teknolojisinin geliştirildiği tek merkez olan Bluetooth SIG, 21 Nisan’da yeni versiyon Bluetooth teknolojisi olan Bluetooth 3.0′ın özelliklerini açıklayacağını duyurdu. Bluetooth SIG’e bağlı Bluetooth Çip üreticileri, yeni versiyonun kamuoyuna açılmadığı halde bu aydan sonra güncellenmiş versiyonuyla kullanılmaya başlanacağını bildirdi.
Bluetooth 3.0, geliştirilmiş bir dosya aktarım protokolüne ve saniyede 480 Mbit hızla indirme yapabilme kabiliyetine [...]

Published under: Bluetooth Marketing