Well it was bound to happen sooner or later, but the MMA is putting its final touches on a new set of guidelines aimed at Bluetooth-based marketing in Europe.
Since the debate has raged on for a long time over what is right and wrong when it comes to Bluetooth marketing as well as proximity marketing as a [...]

Commercial real estate and high end homes are a tougher sell in this market and brokers and Realtors specializing in expensive properties are likely actively seeking ways to differentiate themselves and their properties…to make the sale. Bluetooth marketing offers just such an opportunity.
No more after hours. No more costly answering service that simply gathers contact [...]

Recently mercedes has made an activity with bluetooth. Photos and discount coupon were sent to visitors’ mobile phone by using bluetooth application.

Bluetooth Server devices inserted into these bluetooth totems so that when people come close to it,can download what it send to their mobile phones.

The growing acceptance of mobile advertising has prompted some operators to move a step further. The new frontier is location-based advertising, or direct marketing to a cellphone based on its physical location.
Random advertising and some location-based services for cellphones have existed for several years, but the meshing of the two is relatively untested and has [...]

Cevahir, one of the biggest shopping mall of Europe and second biggest of the world was opened in October 2005. It is located at Sisli and covers a total area of 420.000 sq.mt with 320 shops.
The mall houses the stores of several famous brands, restaurants, furniture shops, household goods, movie theaters and entertainment park.
This [...]

Infocus Media, a direct-to-mobile location content network, has announced that a Bluetooth marketing campaign has been launched in the US by Pepsi, a beverage company.
Infocus Media said the campaign, which is reportedly the US’s first multi-network, multi-city Bluetooth marketing campaign, is running for two months in outdoor advertising locations, delivering viral video clips. Locations [...]

Nissan has launched a Bluetooth proximity marketing campaign on the indoor bluetooth network.
Proximity marketing technology company Vodera and specialist media firm Infocus Media have been chosen by Nissan to undertake a major campaign to promote the car maker’s new Qashqai model.
The campaign will see 80 Bluetooth Vodera points in the Vodera Bluetooth network of style [...]

Europe 2 TV created interactive communication for the Video Game Festival in Paris
For connecting all people who came to festival, Bluetooth has been used with some ways more then one. BluetoothGirls, Bluetooth totems, Bluetooth kiosks and billboards has been used for connecting with people. Europe 2 TV made their first Bluetooth mobile marketing operation at [...]